Marketing policies and strategies have long term effects on firm’s financial indicators. Measuring these long-term effects is somehow difficult and it could be important from managers’ viewpoint as well. Up to now a lot of researches have been done to disclose these effects, but the previous studies have limitation in demonstration of these long-term effects. In this article, we applied system dynamics for developing a dynamic marketing system and analyzing different marketing policies and strategies on firm’s financial measurements. For this purpose, we proposed a dynamic marketing system model. The conceptual framework for dynamic model has been extracted by analyzing literature. In this regard, we studied related papers and determined the boundaries of marketing system by realizing important variables. Furthermore literatures have been analyzed for identifying relationships between marketing factors in a dynamic marketing system. As a result, most important positive reinforcement and negative balancing loops in this marketing system have been described in a comprehensive manner. In fact, the proposed marketing system can be applied in different industries and firms by customization for the firm’s conditions and developing a quantitative dynamic marketing system.
| Published in | Science Journal of Business and Management (Volume 2, Issue 3) |
| DOI | 10.11648/j.sjbm.20140203.11 |
| Page(s) | 91-96 |
| Creative Commons |
This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited. |
| Copyright |
Copyright © The Author(s), 2014. Published by Science Publishing Group |
Marketing System, System Dynamics, Qualitative Dynamic Marketing System, Marketing Effectiveness
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APA Style
Nastaran Hajiheydari, Seyed Behnam Khakbaz, Ali Amoei Ojaki. (2014). Developing Responsive Marketing System Concept: Applying System Dynamics Approach. Science Journal of Business and Management, 2(3), 91-96. https://doi.org/10.11648/j.sjbm.20140203.11
ACS Style
Nastaran Hajiheydari; Seyed Behnam Khakbaz; Ali Amoei Ojaki. Developing Responsive Marketing System Concept: Applying System Dynamics Approach. Sci. J. Bus. Manag. 2014, 2(3), 91-96. doi: 10.11648/j.sjbm.20140203.11
AMA Style
Nastaran Hajiheydari, Seyed Behnam Khakbaz, Ali Amoei Ojaki. Developing Responsive Marketing System Concept: Applying System Dynamics Approach. Sci J Bus Manag. 2014;2(3):91-96. doi: 10.11648/j.sjbm.20140203.11
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Download@article{10.11648/j.sjbm.20140203.11,
author = {Nastaran Hajiheydari and Seyed Behnam Khakbaz and Ali Amoei Ojaki},
title = {Developing Responsive Marketing System Concept: Applying System Dynamics Approach},
journal = {Science Journal of Business and Management},
volume = {2},
number = {3},
pages = {91-96},
doi = {10.11648/j.sjbm.20140203.11},
url = {https://doi.org/10.11648/j.sjbm.20140203.11},
eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.sjbm.20140203.11},
abstract = {Marketing policies and strategies have long term effects on firm’s financial indicators. Measuring these long-term effects is somehow difficult and it could be important from managers’ viewpoint as well. Up to now a lot of researches have been done to disclose these effects, but the previous studies have limitation in demonstration of these long-term effects. In this article, we applied system dynamics for developing a dynamic marketing system and analyzing different marketing policies and strategies on firm’s financial measurements. For this purpose, we proposed a dynamic marketing system model. The conceptual framework for dynamic model has been extracted by analyzing literature. In this regard, we studied related papers and determined the boundaries of marketing system by realizing important variables. Furthermore literatures have been analyzed for identifying relationships between marketing factors in a dynamic marketing system. As a result, most important positive reinforcement and negative balancing loops in this marketing system have been described in a comprehensive manner. In fact, the proposed marketing system can be applied in different industries and firms by customization for the firm’s conditions and developing a quantitative dynamic marketing system.},
year = {2014}
}
TY - JOUR T1 - Developing Responsive Marketing System Concept: Applying System Dynamics Approach AU - Nastaran Hajiheydari AU - Seyed Behnam Khakbaz AU - Ali Amoei Ojaki Y1 - 2014/06/10 PY - 2014 N1 - https://doi.org/10.11648/j.sjbm.20140203.11 DO - 10.11648/j.sjbm.20140203.11 T2 - Science Journal of Business and Management JF - Science Journal of Business and Management JO - Science Journal of Business and Management SP - 91 EP - 96 PB - Science Publishing Group SN - 2331-0634 UR - https://doi.org/10.11648/j.sjbm.20140203.11 AB - Marketing policies and strategies have long term effects on firm’s financial indicators. Measuring these long-term effects is somehow difficult and it could be important from managers’ viewpoint as well. Up to now a lot of researches have been done to disclose these effects, but the previous studies have limitation in demonstration of these long-term effects. In this article, we applied system dynamics for developing a dynamic marketing system and analyzing different marketing policies and strategies on firm’s financial measurements. For this purpose, we proposed a dynamic marketing system model. The conceptual framework for dynamic model has been extracted by analyzing literature. In this regard, we studied related papers and determined the boundaries of marketing system by realizing important variables. Furthermore literatures have been analyzed for identifying relationships between marketing factors in a dynamic marketing system. As a result, most important positive reinforcement and negative balancing loops in this marketing system have been described in a comprehensive manner. In fact, the proposed marketing system can be applied in different industries and firms by customization for the firm’s conditions and developing a quantitative dynamic marketing system. VL - 2 IS - 3 ER -
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