| Peer-Reviewed

Challenges of Agricultural Marketing in East Africa Developing Countries

Received: 14 August 2023    Accepted: 5 September 2023    Published: 20 September 2023
Views:       Downloads:
Abstract

In the past as well as at the time being agriculture is the back bone of world’s economy. Especially more than everything, it is very important to developing country like our country. Even though agriculture has old age with human life, still there is no significant change from the previous because of different obstacles. In this systematic review, the researcher tries to review the challenge of agricultural marketing in developing country in east Africa including our country by taking 23 articles. In the review the researcher tries to assess the challenge of agricultural marketing that includes market access, unstable market price, infrastructure, inadequate financial support and drought in the six east Africa developing country including Ethiopia, Djibouti, Kenya, Tanzania, Uganda and Rwanda. The purpose of this review is to assess the factors that affect agricultural marketing in six east Africa developing country. The study uses systematic literature review methods by reviewing 23 different previous empirical & theoretical studies or articles. This review included the concept of agricultural marketing and its challenge. The reviewer used 23 articles to assess the challenge of agricultural marketing in the six developing countries. The review result shows that drought, less accessibility of market, bad infrastructure, unstable price, and inadequate financial support are the major factor that influences the six developing country agricultural marketing.

Published in Journal of World Economic Research (Volume 12, Issue 2)
DOI 10.11648/j.jwer.20231202.11
Page(s) 47-58
Creative Commons

This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.

Copyright

Copyright © The Author(s), 2024. Published by Science Publishing Group

Keywords

Systematic Literature Review, Challenge of Agricultural Marketing, Market Access Unstable Price, Drought, Inadequate Financial Support, Infrastructure

References
[1] Abdeta, O. E., & Zewdie, S. The Effects of Promotional Mix Strategies on Organizational Performance: Evidence from Systematic Review of Literature.
[2] Atera, E. A., Onyancha, F. N., & Majiwa, E. B. (2018). Production and marketing of rice in Kenya: Challenges and opportunities. Journal of Development and Agricultural Economics, 10(3), 64-70.
[3] Ayoki, M. (2007). Agricultural market in Uganda: A profile.
[4] Baffes, J., & Haniotis, T. (2016). What explains agricultural price movements? Journal of Agricultural Economics, 67(3), 706-721.
[5] Clay, D. C., Byiringiro, F. U., Kangasniemi, J., Reardon, T., Sibomana, B., Uwamariya, L., & Tardif-Douglin, D. (1995). Promoting food security in Rwanda through sustainable agricultural productivity: Meeting the challenges of population pressure, land degradation, and poverty.
[6] Coltrain, D., Barton, D., & Boland, M. (2000). Value added: opportunities and strategies. Arthur Capper Cooperative Center, Department of Agricultural Economics, Cooperative Extension Service, Kansas State University.
[7] Deng, G. T. (2020). Assessment of factors affecting fish production and marketing in Gambella region, Ethiopia. The scientific world journal, 2020.
[8] Geoffrey, S. K., Hillary, N. K., Kibe, M. A., Mariam, M., & Mary, M. C. (2014). Challenges and strategies to improve tomato competitiveness along the tomato value chain in Kenya. International Journal of Business and Management, 9 (9), 205.
[9] Grace, L., Dewhurst, S. A., & Anderson, R. J. on 2 August 2020, available online: https://www. tandfonline. com/Doi/abs/10.1080/02699931.2020. 1802231? journal Code= pcem20.
[10] Group, O. B. (2008). The Report: Egypt 2008: Oxford Business Group.
[11] Hailegiorgis, D. S., & Hagos, F. (2016). Structure and performance of vegetable marketing in East Shoa zone, Oromia region, Ethiopia. Journal of Marketing and Consumer Research.
[12] Hailu, T., Sala, E., & Seyoum, W. (2016). Challenges and Prospects of Agricultural Marketing in Konta Special District, Southern Ethiopia. Journal of Marketing and Consumer Research, 28, 1-7.
[13] Hazell, P., & Varangis, P. (2020). Best practices for subsidizing agricultural insurance. Global Food Security, 25, 100326.
[14] Innocent, S. G., Mulyungi, P., Kinyuru, J. N., & Aimable, N. (2018). Analysis of institutional factors influencing farmer’s choice of milk marketing channel in Rwanda. International Journal for Research in Applied Science & Engineering Technology (IJRASET), 6 (6), 974-978.
[15] Karthick, S., Saminathan, R., & Gopinath, R. (2020). Agricultural Marketing–An Overview. International Journal of Management (IJM), 11 (11), 3007-3013.
[16] KENYA, S. I. (2021). MINISTRY OF AGRICULTURE, LIVESTOCK, FISHERIES AND CO-OPERATIVES.
[17] Kihoro, E. M., Irungu, P., Nyikal, R., & Maina, I. N. (2016). An analysis of factors influencing farmers’ choice of green gram marketing channels in Mbeere south sub-county, Kenya. An MSc thesis submitted to the University of Nairobi.
[18] Kuma, B., Baker, D., Getnet, K., & Kassa, B. (2013). Factors affecting milk market outlet choices in Wolaita zone, Ethiopia. African Journal of Agricultural Research, 8 (21), 2493-2501.
[19] Kyaw, N. N., Ahn, S., & Lee, S. H. (2018). Analysis of the factors influencing market participation among smallholder rice farmers in magway region, central dry zone of Myanmar. Sustainability, 10 (12), 4441.
[20] Llanto, G. M. (2012). The impact of infrastructure on agricultural productivity.
[21] Madadgar, S., AghaKouchak, A., Farahmand, A., & Davis, S. J. (2017). Probabilistic estimates of drought impact on agricultural production. Geophysical Research Letters, 44 (15), 7799-7807.
[22] Magesa, M. M., Michael, K., & Ko, J. (2014). Access to agricultural market information by rural farmers in Tanzania.
[23] Mbitsemunda, J. P. K., & Karangwa, A. (2017). Analysis of factors influencing market participation of smallholder bean farmers in Nyanza district of Southern Province, Rwanda. Journal of Agricultural Science, 9 (11), 99-111.
[24] Mubirigi, A., Shukla, J., & Mbeche, R. (2016). Assessment of the factors influencing the performance of Agricultural cooperatives in Gatsibo District, Rwanda. International Journal of Information Research and Review, 3 (9), 2755-2763.
[25] Mujuni, A., Natukunda, K., & Kugonza, D. (2012). Factors affecting the adoption of beekeeping and associated technologies in Bushenyi District, Western Uganda. Development, 24 (08), 1-19.
[26] Muradi, A. J., & Boz, I. (2018). The contribution of agriculture sector in the economy of Afghanistan. International Journal of Scientific Research and Management, 6 (10), 750-755.
[27] Musa, A. M., Wasonga, O. V., & Mtimet, N. (2020). Factors influencing livestock export in Somaliland’s terminal markets. Pastoralism, 10 (1), 1.
[28] Mutago, G. (2022). An Economic Analysis of the Factors Influencing Poultry Eggs Production and Marketing in Rwanda: A Case of Musanze District. Journal of Developing Economies, 4 (2), 18-30.
[29] Mutayoba, V., & Ngaruko, D. (2018). Assessing tomato farming and marketing among smallholders in high potential agricultural areas of Tanzania. Int j economics commerce manag, 577-590.
[30] Nahayo, A., Omondi, M. O., ZHANG, X.-h., LI, L.-q., PAN, G.-x., & Joseph, S. (2017). Factors influencing farmers' participation in crop intensification program in Rwanda. Journal of integrative agriculture, 16 (6), 1406-1416.
[31] Nath, P. K., & Behera, B. (2011). A critical review of impact of and adaptation to climate change in developed and developing economies. Environment, development and sustainability, 13, 141-162.
[32] Nzioki, B. M. (2013). Challenges affecting marketing of horticultural produce in Kenya: mango fruits in Masongaleni ward of Kibwezi constituency. Kenyatta University.
[33] Onumah, G., Davis, J., Kleih, U., & Proctor, F. (2007). Empowering smallholder farmers in markets: Changing agricultural marketing systems and innovative responses by producer organizations.
[34] Phiona, N., & Ambrose, A. R. (2023). Factors influencing the intensity of market participation of coffee processors in Uganda. Journal of Agribusiness in Developing and Emerging Economies.
[35] Ruhangawebare, G. K. (2010). Factors affecting the level of commercialization among cattle keepers in the pastoral areas of Uganda.
[36] SAITO, S., MALOW, F. A., ALI, B. O., & SOLIMAN, S. C. (2022). Structure of agriculture sector in the southern part of Djibouti-A case study of Ali Sabieh Region. Journal of Arid Land Studies, 32 (S), 227-230.
[37] Sambuo, D., & Mbwaga, A. (2017). Challenges of coffee price fluctuations and sustainability of agricultural marketing co-operatives in Tanzania: experience from Mbozi and Rombo Districts. Noble Int. J. Econ. Financ. Res, 2, 140-151.
[38] Shirima, V. (2022). Critical Success Factors for the Better Performance of Agricultural Marketing Co-operative Societies in Rombo District, Tanzania: Are Members Aware of Them? Cogent Business & Management, 9 (1), 2144703.
[39] Woldu, Z., Mohammed, A., Belew, D., Shumeta, Z., & Bekele, A. (2015). Assessment of banana production and marketing in Ethiopia. International Journal of Sciences: Basic and Applied Research, 24 (3), 283-307.
Cite This Article
  • APA Style

    Yibeltal Yismaw Ayenew. (2023). Challenges of Agricultural Marketing in East Africa Developing Countries. Journal of World Economic Research, 12(2), 47-58. https://doi.org/10.11648/j.jwer.20231202.11

    Copy | Download

    ACS Style

    Yibeltal Yismaw Ayenew. Challenges of Agricultural Marketing in East Africa Developing Countries. J. World Econ. Res. 2023, 12(2), 47-58. doi: 10.11648/j.jwer.20231202.11

    Copy | Download

    AMA Style

    Yibeltal Yismaw Ayenew. Challenges of Agricultural Marketing in East Africa Developing Countries. J World Econ Res. 2023;12(2):47-58. doi: 10.11648/j.jwer.20231202.11

    Copy | Download

  • @article{10.11648/j.jwer.20231202.11,
      author = {Yibeltal Yismaw Ayenew},
      title = {Challenges of Agricultural Marketing in East Africa Developing Countries},
      journal = {Journal of World Economic Research},
      volume = {12},
      number = {2},
      pages = {47-58},
      doi = {10.11648/j.jwer.20231202.11},
      url = {https://doi.org/10.11648/j.jwer.20231202.11},
      eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.jwer.20231202.11},
      abstract = {In the past as well as at the time being agriculture is the back bone of world’s economy. Especially more than everything, it is very important to developing country like our country. Even though agriculture has old age with human life, still there is no significant change from the previous because of different obstacles. In this systematic review, the researcher tries to review the challenge of agricultural marketing in developing country in east Africa including our country by taking 23 articles. In the review the researcher tries to assess the challenge of agricultural marketing that includes market access, unstable market price, infrastructure, inadequate financial support and drought in the six east Africa developing country including Ethiopia, Djibouti, Kenya, Tanzania, Uganda and Rwanda. The purpose of this review is to assess the factors that affect agricultural marketing in six east Africa developing country. The study uses systematic literature review methods by reviewing 23 different previous empirical & theoretical studies or articles. This review included the concept of agricultural marketing and its challenge. The reviewer used 23 articles to assess the challenge of agricultural marketing in the six developing countries. The review result shows that drought, less accessibility of market, bad infrastructure, unstable price, and inadequate financial support are the major factor that influences the six developing country agricultural marketing.},
     year = {2023}
    }
    

    Copy | Download

  • TY  - JOUR
    T1  - Challenges of Agricultural Marketing in East Africa Developing Countries
    AU  - Yibeltal Yismaw Ayenew
    Y1  - 2023/09/20
    PY  - 2023
    N1  - https://doi.org/10.11648/j.jwer.20231202.11
    DO  - 10.11648/j.jwer.20231202.11
    T2  - Journal of World Economic Research
    JF  - Journal of World Economic Research
    JO  - Journal of World Economic Research
    SP  - 47
    EP  - 58
    PB  - Science Publishing Group
    SN  - 2328-7748
    UR  - https://doi.org/10.11648/j.jwer.20231202.11
    AB  - In the past as well as at the time being agriculture is the back bone of world’s economy. Especially more than everything, it is very important to developing country like our country. Even though agriculture has old age with human life, still there is no significant change from the previous because of different obstacles. In this systematic review, the researcher tries to review the challenge of agricultural marketing in developing country in east Africa including our country by taking 23 articles. In the review the researcher tries to assess the challenge of agricultural marketing that includes market access, unstable market price, infrastructure, inadequate financial support and drought in the six east Africa developing country including Ethiopia, Djibouti, Kenya, Tanzania, Uganda and Rwanda. The purpose of this review is to assess the factors that affect agricultural marketing in six east Africa developing country. The study uses systematic literature review methods by reviewing 23 different previous empirical & theoretical studies or articles. This review included the concept of agricultural marketing and its challenge. The reviewer used 23 articles to assess the challenge of agricultural marketing in the six developing countries. The review result shows that drought, less accessibility of market, bad infrastructure, unstable price, and inadequate financial support are the major factor that influences the six developing country agricultural marketing.
    VL  - 12
    IS  - 2
    ER  - 

    Copy | Download

Author Information
  • Department of Marketing Management, College of Business and Economics, Bahir Dar University, Bahir Dar, Ethiopia

  • Sections