Muhammad Salman Arshad
Department of Management Sciences, University of Central Punjab, Faisalabad Campus, Faisalabad, Pakistan
Honorata Howaniec
Department of Marketing and Entrepreneurship, University of Bielsko-Biala, Bielsko-Biala, Poland
Rohail Jibran
Department of Management Sciences, University of Central Punjab, Faisalabad Campus, Faisalabad, Pakistan
Muhammad Usman Arshad
Department of Business Management, Superior Group of Colleges, Faisalabad, Pakistan
Zubair Nawaz
Department of Business Management, Superior Group of Colleges, Faisalabad, Pakistan
Wafia Shoaib
Department of Management Sciences, University of Central Punjab, Faisalabad, Pakistan
Hafiz Ayaz
Department of Management Sciences, University of Central Punjab, Faisalabad, Pakistan
Hinza Naz
University of Agriculture Faisalabad, Faisalabad, Pakistan
Consumer’s Preferences About Branded Verses Non Branded Mobile Phones in Faisalabad