Science Journal of Business and Management

Special Issue

Pure Marketing and Management

  • Submission Deadline: Jun. 10, 2020
  • Status: Submission Closed
  • Lead Guest Editor: Muhammad Salman Arshad
About This Special Issue
The special issue main purpose is to invite the scholars from the worldwide for the academic progress. The second main purpose is to attract those researchers who had done quality research work but they had not published it. The special issue will publish those current works which will inevitably contribute in the practical field. The third purpose will be to contribute in the all fields described above so that each student, scholar, researcher should get benefits from that and they will enhance their educational path. The fourth goal will be to explore those research works from the third world countries or developing countries which will appreciate them and the findings will boost up their economic conditions while the application of the research findings. The fifth goal will be to target the rural areas along with the urban areas, so that the researchers of that particular territory must have opportunity to publish their work at cheapest cost. The mission is to publish empirical research that tests, extends, or builds management theory and contributes to management practices and also the marketing. All empirical methods including, but not limited to, qualitative, quantitative, field, laboratory, meta-analytic, and mixed methods are welcome. To be published in the special issue, the research must make strong empirical and theoretical contributions and the manuscript should highlight the relevance of those contributions to management practice. The special issue will strive to produce original, insightful, interesting, important, and theoretically bold research that demonstrates a significant “value-added” contribution to the field's understanding of an issue or topic.
Aims and Scope:
  1. Marketing
  2. Management
  3. Advertising
  4. E-commerce
  5. Supply Chain
  6. Human Resource
Lead Guest Editor
  • Muhammad Salman Arshad

    Department of Management Sciences, University of Central Punjab, Faisalabad Campus, Faisalabad, Pakistan

Guest Editors
  • Honorata Howaniec

    Department of Marketing and Entrepreneurship, University of Bielsko-Biala, Bielsko-Biala, Poland

  • Rohail Jibran

    Department of Management Sciences, University of Central Punjab, Faisalabad Campus, Faisalabad, Pakistan

  • Muhammad Usman Arshad

    Department of Business Management, Superior Group of Colleges, Faisalabad, Pakistan

  • Zubair Nawaz

    Department of Business Management, Superior Group of Colleges, Faisalabad, Pakistan

  • Wafia Shoaib

    Department of Management Sciences, University of Central Punjab, Faisalabad, Pakistan

  • Hafiz Ayaz

    Department of Management Sciences, University of Central Punjab, Faisalabad, Pakistan

  • Hinza Naz

    University of Agriculture Faisalabad, Faisalabad, Pakistan

Published Articles
  • Consumer’s Preferences About Branded Verses Non Branded Mobile Phones in Faisalabad

    Muhammad Salman Arshad , Rohail Jibran , Hafiz Ayaz ul Qasmi

    Issue: Volume 7, Issue 5, October 2019
    Pages: 127-134
    Received: Aug. 31, 2019
    Accepted: Oct. 15, 2019
    Published: Oct. 23, 2019
    DOI: 10.11648/j.sjbm.20190705.14
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    Abstract: The present research was designed to consumer preferences about branded verses non branded mobile phones in Faisalabad. As there was a constant increase in imports of different products especially mobile phones and these imports precluded Non-Branded manufacturing industry growth. The imports were increasing to meet the demands of consumers and in ... Show More